Internet catchwords were usually used to expand the use of online catchwords from virtual network platforms to real life, making online catchwords closer to people's lives and actual situations. For example, the classic online catchphrase " you deserve it " referred to an item that was highly recommended and useful to people. The source of this catchphrase was a blog post about how the author used this phrase when recommending a software. This kind of application of online catchphrases in real life was called " down-to-earth." The purpose of internet catchphrases was to make the internet language closer to people's lives and better express people's feelings and opinions.