The specific forms of online marketing are mainly the following: Search Engine Marketing (SEO): By improving the website's content, structure, and keywords, it can increase the ranking of the website in search engines to attract more interested customers to visit the website. Search Engine Advertising (Seas): By placing advertisements on the search engine results page to display advertising content to potential customers to increase website traffic and revenue. 3. social media marketing (SMM): attract potential customers to follow and visit the website by posting content, interactions, and advertisements on social media platforms. 4. content marketing (CM): create and share valuable content such as blog posts, videos, images, and social media posts to attract potential customers to visit and convert. 5. E-mail Marketing (EM): By sending emails to promote products and services to potential customers to increase brand awareness and conversion rates. 6. Short Message Marketing (MMM): By sending short messages to potential customers to promote products and services to increase brand awareness and conversion rate. 7. Video Marketing: Attract potential customers to visit and convert through the production and sharing of video content. 8. Active marketing: Increase brand awareness and conversion rate by interacting with potential customers such as replying to emails, text messages, social media messages, etc. 9. Event Marketing: Attract the attention and conversion of potential customers by planning and executing events such as sponsorship, participation in events, and release of news. The above are the main forms of online marketing. Different marketing forms are suitable for different products and services. They need to be selected and optimized according to the specific situation.