New words were extracted from the 2010 National Surveillance Corpus: Internet celebrity, otaku man, otaku woman, sharp brother, sharp sister, Weibo, WeChat, self-media, blog, Baidu, Google, Youtube, etc. The widespread use of these words in online literature represented a new cultural phenomenon and social trend. Among them," otaku men " and " otaku women " referred to people who liked to be alone and addicted to the Internet world. They obtained information, communication, and entertainment through the Internet." Brother Sharp " and " Sister Sharp " were mysterious figures who appeared on the Internet and were widely followed by their sharp eyes and unique appearance." Weibo " and " WeChat " were two very popular social media platforms in China. People could post information, communicate, and obtain news through these platforms." Self-media " referred to a way for individuals or small teams to independently publish content through the Internet platform to achieve information transmission and brand building;" blog " was an early form of online articles that mainly relied on search engines for information search and transmission;" Baidu " and " Google " were currently the most commonly used search engines and advertising platforms on the Internet in China. The emergence of these new words reflects the rapid development and popularity of network culture, and also provides us with a new perspective and way to understand and deal with this cultural phenomenon.