The reason for the rise of popular literature since the new era, and analyze its characteristics and shortcomings.

The reasons for the rise of popular literature in the new era were: 1. The demand of popular culture: In the new era, with the development of the economy and the improvement of people's living standards, people began to have a demand for more popular, relaxed and entertaining cultural products, and popular literature is the representative to meet this demand. 2. The popularity of the Internet: The popularity of the Internet has provided a broader platform for the spread of popular literature, making it easier for popular literature to reach more people. 3. Divergence of literary creation: In the new era, the styles and forms of literary creation are becoming more and more diverse, including realism, realism, magical realism, and so on. These different styles and forms also provide more choices for popular literature. The characteristics of popular literature were: Close to life: Popular literature often uses the theme of being close to life to describe people's daily life and emotional state so that readers can understand and empathize with them more easily. 2. Easy entertainment: The theme of popular literature is often easy and entertainment, so that readers can feel happy and relaxed in the process of reading to meet the entertainment needs of readers. Easy to understand: The language of popular literature is often easy to understand and accept. The shortcomings were: 1. Low values: Some popular literature may have negative values such as negativity, pessimism, and violence, which have a negative impact on the growth of teenagers. 2. The lack of fiction: Some popular literature lacks the fiction of real historical background and cultural heritage, making it difficult for readers to resonate. 3. Repetition of content: Some popular literature has the problem of repetition and dullness, which makes it difficult for readers to generate interest and memory.