Popularity usually referred to the amount of discussion, attention, and spread of a topic or work on social media. In the novel selection poll, popularity was usually used to evaluate the influence and popularity of a work or topic on social media. The more popular a work or topic was, the more discussion and attention it received on social media, and the more likely it was to be selected for voting. Therefore, authors, editors, websites, and so on would usually increase the popularity of their works or topics by publishing relevant news, reports, comments, discussions, and so on. Of course, popularity wasn't the only criteria. Other factors such as writing style, plot, and theme were equally important. However, popularity was an important indicator that could help the voting agencies better evaluate the value and importance of a work or topic.