Can online literature carry the banner of Chinese culture output?

As a new media art form, online novels had a wide audience and fan base worldwide. Although online literature represented the development of Chinese online culture to a certain extent, whether it could carry the banner of Chinese cultural output still needed to consider the following aspects: The concept of cultural output itself was controversial. Some people think that cultural output refers to pushing the country's cultural products, cultural values, and cultural traditions to the international market so that more people can understand and understand the country's culture. As a new media art form, although web novels had a wide audience and high artistic value, they were not traditional cultural products and did not belong to any cultural values. Therefore, there may be some shortcomings in bringing it into the scope of Chinese cultural output. 2. The influence and status of online novels in the international market were not high enough. Although online novels had a wide audience and fan base worldwide, compared to traditional cultural products such as movies, TV series, music, paintings, and other online novels, their influence and status in the international market were not high enough. At present, the international market's understanding of Chinese culture was not very high, and some excellent online novels were difficult to gain the recognition of international audiences. The creation and distribution of online novels also needed constant improvement and innovation. As a new media art form, web novels were flexible and diverse, but there were also some problems such as the lack of depth in content and lack of cultural heritage. Therefore, web novel creators and communicators need to constantly improve and create new ways of creation and communication, improve the quality and influence of their works, and better display the charm of Chinese culture to the international market. As a new media art form, online literature represented the development of Chinese online culture to a certain extent. However, whether it could carry the banner of Chinese cultural output still needed to consider many factors.