Online soft articles were a type of online marketing method aimed at increasing brand awareness and sales by exaggerating the advantages of a product or service and promoting the product or service to consumers in a soft and gentle way. In web articles, authors usually use humor, exaggeration, or misleading language to attract the attention of readers and make them more accepting of products or services. SEO(search engine optimization) is a marketing strategy that increases website traffic and sales by improving the content and structure of the website to increase its ranking in the search engine results page. The purpose of SEO was to improve the website's ranking and exposure by improving the content and structure of the website so that it was easier to be identified and Indexed by search engines. SEO usually included keyword research, website structure optimization, content optimization, and link building. Online soft marketing was a comprehensive marketing strategy aimed at increasing brand awareness and sales through flexible marketing methods. Online soft marketing usually included online marketing, social media marketing, email marketing, content marketing, and so on. These methods were designed to increase brand recognition and loyalty by establishing emotional connections with consumers.