How to write a post-60s script?
The post-60s copywriting needs to pay attention to some specific elements and techniques. For details, you can refer to the following suggestions: 1. Grasp the characteristics of the times: The post-60s generation is the main age group in Chinese society that experienced the middle and late stages of the last century. Therefore, the copywriting needs to reflect the characteristics of the times and grasp the hot topics, trends, and values of the current society. For example, he could focus on social justice, environmental protection, family ethics, education, and other issues to resonate with readers. 2. Prominent personality characteristics: The post-60s generation is a generation that has experienced important changes in Chinese history. They have unique thoughts, emotions, and life experiences. Therefore, in the copywriting, they can appropriately highlight their personality characteristics to show their unique way of thinking and life attitude. 3. Pay attention to emotional expression: The post-60s generation is a generation that has experienced the transformation and growth of Chinese society. They have profound social experience and emotional resonance. Therefore, in the copy, you can pay appropriate attention to emotional expression and use real emotions and details to attract the reader's attention. 4. Use of literary techniques: The post-60s generation experienced an important period of Chinese literary creation, so some literary techniques such as metaphor, personification, and analogy can be appropriately used in the copy to enhance the literary and artistic quality of the copy. 5. Prominent storytelling: The post-60s are the main narrators and drivers of the Chinese story. Therefore, the story can be appropriately highlighted in the copy to attract the readers 'attention with vivid plots and real events. At the same time, some narrative techniques such as suspense and reversal could be used to increase the attractiveness and legibility of the copy. 6. Pay attention to language style: The post-60s generation is a generation that has experienced the evolution and changes of the Chinese language. Therefore, in the copywriting, you can pay appropriate attention to language style such as humor, humor, solemnity, etc. According to the purpose of the copywriting and the audience, choose the appropriate language style. Therefore, the copywriting of the post-60s generation needed to pay attention to the characteristics of the times, highlight the characteristics of personality, pay attention to emotional expression, use literary techniques, highlight the story, pay attention to language style and other elements and skills to attract the attention of readers and arouse emotional resonance.
