There are many reasons for the popularity of romance novels, some of which may include: 1. Emotional resonance: Romance novels usually describe romantic, warm, sweet, and touching emotional stories. The readers can feel the emotional resonance and touch in this process, thus enhancing their love for the novel. 2. Entertainment value: Romance novels usually use romantic, aesthetic, and fantasy plots and characters as their main selling points. These elements can attract a large number of readers and provide a way of entertainment. 3. Social and cultural environment: In modern society, romance novels have become a cultural phenomenon, especially among young people. The popularity of romance novels reflected a part of the social and cultural environment, including the expectations of love and the need for personal feelings. 4. Internet culture: romance novels are popular on the Internet. A large number of readers can obtain novels through various channels, which makes novels a very popular cultural product. Although some romance novels may have quality problems, they still attract a large number of readers, reflecting a cultural phenomenon and social needs.