There are many types of goods that live broadcasts carry, but generally speaking, the following types of goods are more popular: 1. Digital products: such as mobile phones, computers, tablets, etc. Because modern people use technology products more frequently and the quality of digital products is more and more reliable. 2. Make-up and skincare products: such as masks, lipsticks, perfumes, etc. Because these products play a great role in beauty and decoration, and modern people have higher and higher requirements for fashion and aesthetics. 3. Household items: such as furniture, tableware, home decorations, etc. Because these products are very practical in daily life and people's requirements for quality of life are getting higher and higher. Food and beverages: such as snacks, beverages, seafood, etc. Because these products are an indispensable part of people's lives, and people are paying more and more attention to health and taste. There were many types of goods that were brought with the live broadcast. Different types of goods had their own needs and preferences in different consumer groups. Therefore, in order to be successful in live streaming, one needed to understand their target audience, choose products that met their needs, and attract consumers 'attention and purchase through professional live streaming skills and effective publicity methods.