Blogs and Weibo are both very popular social media platforms, but they have different audiences and characteristics in different fields. Blogs are a more specialized social media platform, usually used to publish independent articles. Bloggers can write articles according to their interests and professional background. The audience of a blog is usually more specialized, with a deep understanding and interest in a certain field. They are loyal readers of the blogger. Weibo was a more popular social media platform, usually used to post short and concise instant messages and pictures. Weibo authors could share their life, entertainment, food, travel and other content on Weibo. At the same time, they could also post news, hot topics, current affairs and other content. Weibo's audience was even wider, whether it was the young, middle-aged, or the elderly. They all had a strong interest in Weibo's content. If you want more people to read your novel, you can choose Weibo as your publishing platform. Having a wide audience on Weibo could attract more people to follow your novel. At the same time, you could also let other readers see your novel by reposting it and liking it. In addition, Weibo could also be used for Weibo marketing to attract more fans and readers by posting attractive content and topics to increase the popularity and exposure of your novel. Of course, a blog is also a good choice. A blog with a more professional audience can help you better promote your novel and attract more readers. No matter which social media platform you chose, you had to choose the right content and method to publish based on the characteristics of your novel and the needs of your audience.