There might be the following benefits to a novel's website being viewed by netizens: 1. Get higher popularity: If the novel's webpage ranks high in the search engine, readers can find the novel through the search engine and increase the popularity of the novel. 2. Get more traffic: If more readers visit the novel's website, they might share the novel on social media to attract more traffic. 3. Get more advertising revenue: If the novel website has high traffic, the relevant advertisers may place advertisements to get more advertising revenue. 4. Get more sales: If the novel on the novel website is read by more people, readers may buy the physical book or e-book online. Increase the income of the author: If the novel on the novel website is read by more people, the author can get a higher income because readers may buy the physical book of the novel or buy the e-book online. The website of a novel that had a high number of hits from netizens could bring many benefits, including popularity, traffic, advertising revenue, sales, and the author's income.