The influence of Chinese literature in the world was weak mainly because of the following reasons: 1. Historical reasons: Chinese literature has a long history, but in modern times, it has been affected and impacted by western countries, and its cultural development has been hindered. 2. Language reasons: Chinese literature is an important part of the Chinese cultural circle, and Chinese is one of the most widely used languages in the world. Therefore, the influence of Chinese literature is mainly in China. 3. Cultural reasons: Chinese literature pays attention to selfishness and traditional culture, while in the process of assimilation, Western culture pays more attention to selfishness and competition, which is more in line with the values of modern society. 4. Ways of output: Chinese literature is mainly produced through traditional literature, art, music, etc. However, this method is difficult to attract the interest of international audiences. In addition, the translation quality of Chinese literature was generally low, making it difficult for more foreign audiences to understand. Foreign cultural exchanges: In the early 21st century, the Chinese government began to actively promote the international development of Chinese literature through cultural exchanges and cooperation with foreign countries. However, no significant results had been achieved so far. The international influence of Chinese literature still needed to be further improved and expanded. It was necessary to focus on cultural innovation and change the way of output to increase the international popularity and influence of Chinese literature.