How can I write a more down-to-earth copy?

To write a more down-to-earth copy, consider the following points: 1. Pay attention to the reader group: understand the interests, hobbies, and cultural background of the readers to better grasp the appeal and resonance of the copy. 2. Use language that is easy to understand: avoid using overly professional or complex vocabulary and sentences. Try to use vocabulary and expressions that the reader can understand. 3. Pay attention to the story: The story can arouse the interest and resonance of the readers, so it is necessary to pay attention to the construction of the story structure to enhance the attraction and tension of the plot. 4. Pay attention to details: Details can show the character's personality and fate, enhance the authenticity and credibility of the story, so pay attention to details. 5. Pay attention to emotional expression: Emotions can affect the reader's emotions and resonance. Therefore, we must pay attention to emotional expression to enhance the appeal and attractiveness of the copy. Close to the reader's psychology: readers can often find resonance and enlightenment from the copy. Therefore, we should pay attention to close to the psychological and emotional needs of the readers to enhance the humane care and depth of the copy.