Not all web novels had the same pattern, but most web novels were based on the same theme and plot. Those famous, popular, and profitable online novels had some common characteristics: 1. Unique theme and plot: These web novels usually have a unique theme or reflect the problems of social reality, tell touching stories, or explore human nature, etc. These topics and plots were the core competitiveness of web novels. Only works that could attract the attention of readers and resonate with them could be successful. 2. High-quality writing and editing: These online novels usually have high-quality writing and editing, including wonderful descriptions, deep thoughts, smooth plots, and fascinating character development. The editor was also one of the keys to the success of web novels. They could ensure the quality and cohesiveness of the novel, avoid grammar and misspellings, and improve the logic and legibility of the story. 3. Strong marketing strategies: These web novels usually have strong marketing strategies, including extensive publicity, social media promotion, cooperative promotion, advertising, and so on. These marketing strategies could help online novels attract more readers, increase their popularity and reputation, and increase their income and profits. However, this does not mean that the success of online novels is accidental. Successful online novels often have similar characteristics, but there are also some unique ways to help them stand out. Perhaps it was due to luck, but it was more likely due to their in-depth research and practice in writing, editing, marketing, and other aspects, as well as their keen insight and satisfaction of the needs of readers.