There are many reasons why web novels fail. The following are some of the common reasons: 1. Limited subject matter: Online novels have a wide audience, but many topics are limited. For example, certain topics might not be able to receive government support, resulting in copyright issues and limited market prospects. 2. Poor writing style: Although online novels have a wider audience, works with poor writing style are difficult to attract readers 'attention. Poor writing might lead to a poor reading experience and affect readers 'willingness to buy and read. 3. The plot is dull: The plot of the online novel is often conceived by the author. If the plot is too dull, it is difficult to attract the interest of the readers. If the plot lacked conflict and highlights, it would be difficult for the readers to persevere. 4. Unstable updates: The speed of updates in web novels is an important factor that affects the quality of the work. If the update speed was slow, it would be difficult for the readers to keep up with the development of the story and lose interest in reading. 5. Repetition of content: If the content of the work is too repetitive, it is difficult for the reader to feel fresh and lose interest in reading. 6. Insufficient commercial use: Many web novelists are amateurs who lack sufficient business acumen and marketing strategies. If the work lacked commercial operation, it would be difficult to obtain sufficient financial support and publicity. There were many reasons why web novels failed. Every novel had its own unique reasons. In order to gain the recognition and love of readers, authors needed to constantly explore and improve their writing skills and business awareness to better present excellent works to readers.