If you want to improve the keywords of a novel website, you can consider the following aspects: 1. Confirm keywords: Confirm the keywords in the novel based on the theme, plot, characters, and other factors. For example, if the novel was a fantasy novel, the keywords might include fantasy, magic, martial arts, mythology, and so on. 2. Analysis of competitors: Understanding the use of keywords by competitors can be done through search engine analysis tools, web crawlers, etc. 3. Keyword density: Keyword density refers to the number of times a keyword appears in the text. Generally speaking, the higher the keyword density, the more important the search engine will think it is, but it may also reduce the traffic of the website. Therefore, the keyword density needed to be determined according to the novel's theme and plot. 4. Long-tail keywords: Long-tail keywords are phrases that contain three or more words, usually made up of a series of related keywords. For novel websites, long tail keywords could provide more accurate traffic and conversion rates. 5. Keyword optimization: Add keyword tags to the website source code, use a list of related keywords, and use long-tail keyword tools to perform keyword optimization. Regular updates: Regular updates of novel content can increase the importance of search engines on the website and attract more readers. The keyword optimization of a novel website required a comprehensive consideration of many aspects, including keyword selection, density, competitors, long-tail keywords, and so on. Only continuous optimization could increase the website's traffic and conversion rate.