Setting up contradictions and conflicts in web novels was a very important element. There were several ways to set it up: 1. Set a contradictory and conflicting goal: At the beginning of the novel, you can set a goal such as "expose the dark forces","save the world","pursue happiness", etc. Then gradually reveal the contradiction and conflict behind this goal through the promotion of the plot and the performance of the characters. 2. Make use of the character's personality and psychology: The character's personality and psychology are important factors in setting up contradictions and conflicts. By setting up the contradictory psychology between the characters, such as " longing for power and honor "," longing for love and happiness ", etc., to attract the reader's interest and increase the reading experience. 3. Use the ups and downs of the plot: The ups and downs of the plot are also important ways to set up contradictions and conflicts. By setting up ups and downs in the plot such as " misunderstandings,"" ups and downs of the journey,"" unexpected events," and so on, it increased the reader's reading experience and aroused the reader's interest. 4. Use the setting and environment: Setting up the setting and environment is also an important way to set up contradictions and conflicts. By setting up different scenes and environments such as " bustling city,"" desolate desert,"" ancient castle," etc., it would increase the reader's reading experience and arouse the reader's interest. Setting up contradictions and conflicts needed to be combined with the plot and characters of the novel to achieve the purpose of attracting the reader's interest and increasing the reading experience.