There were many ways to promote a novel: 1. social media promotion: publish relevant content of the novel such as articles, pictures, videos, etc. on social media to attract readers 'attention and share. In this way, the novel could expand its audience and increase its exposure. 2. Search engine promotion: publish relevant information about the novel on the search engine, such as title, introduction, keywords, etc., so that potential customers can find the novel through the search engine. 3. Web site promotion: publish the novel on well-known novel websites such as Qidian Chinese Network, Xiaoxiang Academy, etc. By publishing the relevant content of the novel on these websites to attract readers to read. 4. Physical publishing promotion: By adapting the novel into a physical book and selling it in bookstores, libraries, and other places, the novel can enter the homes of more readers in this way. 5. Film and TV promotion: Adapt the novel into a film and television work, and promote the novel to a wider audience through the promotion of film and television companies and actors. 6. Promotion of offline activities: Hold offline activities related to novels such as lectures, signing sales, exhibition, etc. Through this way, the novel can communicate with readers face to face to increase reader participation. 7 Weixin Official Accounts promotion: By posting novel-related content on the Weixin Official Accounts, the novel can interact with more readers and increase reader stickiness. There were many ways to promote a novel, and it was necessary to choose a suitable promotion method based on different types of novels, reader groups, promotion purposes, and other factors.