Blocking and promoting online novels referred to a method of promoting online literature. It was mainly to publish online novels on various platforms through major social platforms and search engines, and to promote them to increase the popularity and influence of online novels to attract more readers. To be specific, the steps to ban a web novel included: 1. Online novel authors needed to publish their novels on various online literature platforms such as Qidian Chinese Network, Zongheng Chinese Network, etc. 2. Web novelists needed to use various social media platforms such as Weibo, WeChat, and TikTok to promote their novels. 3. Web novelists also needed to use search engines such as Baidu and Google to publish their novels on major search engines and perform keyword optimization to improve their search rankings. 4. Web novel authors also need to send novel links or download addresses to readers through various channels such as mail, text messages, and phone calls to attract more readers. By blocking and promoting online novels, online novel authors could expand their readership, increase the influence and popularity of their novels, and bring more traffic and income to their novels.