Blockade and forceful promotion of novels referred to the way online novel platforms promoted certain popular novels. Blockade referred to the platform blocking the link or recommendation space of certain novels that received much attention, forcing readers to read the novel in order to increase the popularity and number of readers of the novel. This method usually appeared on certain platforms. Strong promotion referred to the extreme promotion measures taken by the platform for certain novels, such as recommending the novel to all users in a short period of time or giving the novel a high degree of exposure and publicity to increase the popularity and number of readers of the novel. This method usually appeared when the platform monopolized the promotion of some popular novels. It was important to note that blocking and forcefully promoting the novel was just a way to promote it, and it did not necessarily mean that the quality or value of the novel was problematic. The quality of the novel and the reputation of the readers were the key factors that determined whether the novel could be promoted or not.