There were many ways to promote online novels. The following were some common methods: 1. social media promotion: publish content related to the novel on social media platforms such as Weibo, Weixin Official Accounts, TikTok, etc. to attract the attention of potential readers. He could publish the introduction, chapter content, character images, and other related content of the novel. At the same time, he could also add some interesting topics to increase exposure. 2. Web site traffic promotion: Increase the web site's traffic through SEO, SIM, and other means to attract more potential readers. Search engine optimization (SEO), search engine marketing (SIM), and other methods could be used to improve the novel's ranking in search engines and increase the traffic of the novel website. 3. Co-promotion: Cooperate with other novel websites, self-media, Weixin Official Accounts, etc. to promote and recommend novels to each other to increase the popularity and traffic of novels. 4. Event promotion: Hold some novel-related activities such as online essay writing and role-playing competitions to attract readers to participate and increase the popularity and traffic of the novel. 5. Referral: Referral one's own novel to other web novel authors to increase the popularity and traffic of the novel through mutual recommendation. The above are some common promotion methods. You have to choose the appropriate promotion method according to different novel types and reader groups. At the same time, promotion also required patience and perseverance. It required constant experimentation and improvement in order to gain more readers.