Campus novels usually described the lives, studies, and growth of students, as well as their friendship, love, and other emotional entanglements. Therefore, it was a good choice to publish school novels on social media platforms such as Weixin Official Accounts Weibo, Zhihu, Douban, etc. These platforms usually had a large user base and could attract a large number of readers to expand the influence and popularity of the novel. In addition, these platforms also provided rich comments and sharing functions that allowed readers to communicate and interact with each other to enhance the social attributes of the novel.