After web novels were made into movies and TV series, they were often called " IP " because IP was the short form of the Internet Protocol.It referred to the protocol used to transmit data on the Internet. The role of IP protocol is to ensure the integrity and reliability of data transmission between different computers. Therefore, IP is very important for film and television production and transmission. The IP protocol allowed different film and television production teams and audiences to exchange data to facilitate production and distribution. After the web novel was adapted into a film and television series, the value of IP was better displayed. Because IP could attract more viewers and increase the exposure and influence of the film. In addition, IP could also bring more business opportunities for the film, such as authorized sales and advertising. The reason why web novels were called " IP " after they were made into movies and TV series was because they played an important role in the production and distribution process.