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Is it legal to use a brand name in fiction?

2024-12-14 10:11
2024-12-14 12:51

In most cases, it's legal. The key is not to create false associations. For instance, if you're writing a mystery story and the detective drives a BMW, it adds a touch of realism. But if you were to use the BMW brand in a way that damages its reputation, like suggesting all BMWs have faulty brakes in your story without any basis, you could get into legal trouble. So as long as it's a normal, non - defamatory use, it's okay.

More Answers

It can be legal. There are some general guidelines. You can use brand names as part of the scenery or to give authenticity to your fictional world. Say you're writing a story set in a modern city, and your protagonist shops at Walmart. That's fine. But if you start creating new products under the Walmart name within your story that don't exist in real life and it confuses people, that's when legal issues might arise.

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