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What are the common elements in PR horror stories?

2024-12-14 10:48
2024-12-14 11:57

In PR horror stories, a frequent element is ignoring the power of social media. Social media can make or break a PR campaign. If a PR person doesn't monitor it closely and something bad spreads quickly, it's a disaster. Also, internal conflicts within the PR team or between the PR team and other departments can be a common thread. For example, if the marketing department wants one message and the PR team another, it can lead to a jumbled and ineffective campaign. Another commonality is being too slow to respond to emerging issues. In the fast - paced world of media, a slow response can be deadly for a PR effort.

More Answers

Well, often in PR horror stories there's a lack of crisis management planning. So when something goes wrong, like a negative tweet going viral, the company or individual has no idea how to respond. Another common element is over - promising. PR teams might over - sell what a product or service can do, and when it fails to deliver, it's a horror story. And of course, there's the issue of not understanding the target audience. If you're aiming your PR at the wrong group, it's bound to be a mess.

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